Sharon Zukin, chair-elect of the section on consumers and consumption, is a professor of sociology at Brooklyn College and the Graduate Center of the City University of New York. She started out as a political sociologist, became an urban sociologist, and now combines those interests with studies of institutions, spaces and cultures of consumption. She has received the C. Wright Mills Award, the Robert and Helen Lynd Award for career achievement in community and urban sociology, and the Jane Jacobs Award for urban communication. Her most recent book is Naked City: The Death and Life of Authentic Urban Places, and her most recent article looks at restaurants and racial identity in a gentrifying area of Brooklyn.
Nicki: You began your academic career in political science. How did you come to study consumer culture and its implications?