On November 29, 2012, the Nomad, in her role as Visiting Assistant Professor of Sociology, participated in a panel discussion titled “Ethics and Labels: Considering Consumer Activism” hosted by the Pomona Student Union at Pomona College. Other panelists included Mayra Orellana-Powell, owner of Catracha Coffee; Matt Warning, Professor of Economics at University of Puget Sound; and Mike Perry, owner and roastmaster of Klatch Coffee. The panel was moderated by Charlotte Dohrn, a student at Pomona College.
Since 1999 Fair Trade USA, formerly TransFair USA, has brought Fair Trade certified coffee to the U.S. market. The organization, which manages the licensing and distribution of products in the U.S., introduced millions of consumers to the principles of Fair Trade. They did so primarily through coffee, which accounts for over seventy percent of the American Fair Trade market. Through product branding and advertising campaigns, even an award-winning documentary film, people in the U.S. have come to associate the Fair Trade label with democratically organized farming cooperatives, a minimum price that on average is higher than the price per pound paid on the open market, and social, economic, and environmental initiatives in producing communities. But, in January, 2012, Fair Trade USA (FTUSA) changed the rules dramatically. While they continue to market the small-scale farmer and the cooperative as the face of the brand, the base of it now is transnational corporations and large-scale plantations. So much for the little guy.
On Thursday I visited Highgate Cemetery in London to spend some time reflecting on the philosophy of Karl Marx. The celebrated Prussian thinker is buried there; in fact, his is the most visited grave at the site, according to the cemetery guide. I arrived there seeking inspiration, and with the intent of writing about my own philosophy. However, as I stood at his grave, I was overcome with emotion, and with the undeniable urge to appeal to Marx for guidance. So, I did.